Always roaming in and out of book stores and on book sites, a few years ago I saw the book The Art of Looking Sideways by Alan Fletcher. I thought – what a visual feast. In some ways it reminded me of Bruno Munari’s book Design as Art. (BUT – not in size). The Art of Looking Sideways has over 500 pages.
Clik here to view.
publish by Phaidon Press in 2001.
This book contemplated the differences between pictures as words – and vice versa. As Alan Fletcher states “the pleasing incongruities and serious science behind perception, process and the imagination that fills in the gaps”. A perfect book to review as we start exploring creative solutions to our bottle project.
Fletcher doesn’t set out to teach lessons. It is more of his experiences and insight that he gathered by – well – just being there and absorbing the world around him.
Here is a series of spreads from
The Art of Looking Sideways by Alan Fletcher:
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
The Art of Looking is wonderful inspiration to visual awareness, an interesting compilation that will entertain and inspire all of you as you start to SEE the interplay between word and image.
• Here is a link to an interesting interview with Alan Fletcher:
https://www.youtube.com/watch?v=meKUDU0sH5w
• Here is a link to The Art Directors Club Hall of Fame page for BIO info.
http://adcglobal.org/hall-of-fame/alan-fletcher/
NOTE: more on Bruno Munari’s book Design as Art from Google Books: https://books.google.com/books?id=fIJjI0UC7AEC&printsec=frontcover&dq=amazon+Bruno+Munari’s+book+Design+as+Art.&hl=en&sa=X&ved=0CDAQ6AEwAGoVChMIzabT9uyIyQIVxT4-Ch3IzgA_#v=onepage&q&f=false
Image may be NSFW.
Clik here to view.
Find past Munari posts about his books on this blog.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
